About The Project
Picante Advertising and Elemental teamed up to create a bold new multi-platform campaign for Saskatchewan Credit Unions.
The TV commercials featured three animated characters – Michael, Amanda and Adam – seeking the advice of a “financial therapist” to help them find comfort and financial stability. Naturally, the therapist prescribes Saskatchewan Credit Union as the cure to their financial woes.
After the TV ads went to air, we launched financialtherapy.ca, a website featuring full character profiles, financial tools, and an “Ask the Therapist” section.
The campaign won three 2008 Signature Awards, including Best Campaign (TV or Cinema), People’s Choice (Electronic) and Judges’ Favourite (TV or Cinema).
