The Just Slow Down television and web campaign aimed at reducing the number of speed related collisions and deaths in Winnipeg.
Television commercials drove viewers to justslowdown.ca. Here they could find web vignettes featuring stories from paramedics, police officers and families of collision victims.
The website featured several other interactive features including a map of Winnipeg’s 20 most dangerous intersections, a youth video contest, and a comments section where visitors could share their own stories and experiences.
