Branded Content
“Work and Play”, a branded content piece for McDonald’s, was the result of a collaboration between Elemental and Minneapolis-based Director of Photography Jonathan Chapman.
Chapman’s focus was to capture a day in the life of the crew and managers that play a vital role in the daily operations of McDonald’s restaurants. Capturing both stills and video, the assets from the shoot were turned over to Elemental to create a piece of branded content that inspired, created emotion, and was authentic to the McDonald’s brand.
