Outdoor Campaign
Twilight-inspired outdoor campaign generates buzz for radio station Hot 103.
When Winnipeg radio station HOT 103 asked us to create an homage to the Twilight movies using morning hosts Ace Burpee, Chrissy Troy, and LTI, we knew immediately the idea would be a hit with their listeners.
The challenge would be replicating the design and mood of the Twilight posters, and making it authentic.
The campaign featured two designs inspired by the Twilight movie posters; shortly after the billboards went up around Winnipeg, sightings and locations were posted by hundreds of fans on Facebook and Twitter
Big thanks to Jerry Grajewski for the incredible photography, and for getting those sullen facial expressions out of Ace, Chrissy and LTI.
