In September, we collaborated with JCP and Riverland Community College on the development of a new television campaign called “Success Starts Here.”
Riverland Community College needed a way to connect with potential students and promote awareness about its philosophy and values, so we proposed creative that follows three Riverland students through a typical day, illustrating how work, college and personal life can be balanced successfully. We felt that the best way to deliver these stories was from the students themselves, creating an authentic and inspirational tone that would resonate with potential Riverland students.
As always, JCP captured all of the visual assets with elegance and speed. A big thanks to Riverland’s Director of Communications, James Douglass, for the great collaboration on the overall creative development.
Let us know what you think of the commercials. We would love to hear your thoughts in the comments below.
Riverland – Chad
Riverland – Gema
Riverland – Jordan
